Social Media Executive - UAE National

Role Purpose

Oversee the digital community and participate in the digital execution of the marketing and communication, strategy and activities; coordinate with PR Agency for developing and updating digital content.

Duties & Responsibilities

  • Participate in the development of the annual marketing and communication plan and implement the digital plan effectively
  • Create and manage content for social media accounts (twofour54, creative lab, Abu Dhabi Film Commission and MZA) across all platforms (twitter, Facebook, Instagram and LinkedIn) while communicating in a unique voice for each account.
  • Participate in the development of digital media policy and procedures, and crisis response plan in coordination with PR and communication agency.
  • Work with line manager to create a social media strategy for lead generation on each account (twofour54, creative lab, ADFC, & MZA) and Develop KPI’s to measure performance and growth.
  • Manage social media marketing campaigns and day-to-day activities including: daily monitoring, answering questions and comments, scanning for news and engaging with our followers.
  • Work collectively & collaboratively with the team to ensure that marketing and communications strategy is implemented efficiently and effectively.
  • Engaging with stakeholders and internal customers to better understand their mandates and their communication objectives.
  • Ensure smooth and effective coordination of the day-to-day operations and activities of the Communications Department
  • Provide support in respect to twofour54, ADFC, MZA & creative lab’s social media accounts by managing the activities and posts related to twitter, Facebook, Instagram and LinkedIn.
  • Responsible to ensure the required infographics are prepared and correctly published.
  • Perform such as other relevant duties as assigned by line manager.

Education, Experience & Skills

  • Proficient computer skills including Word, Excel, Photoshop and ability to learn event specific applications.
  • Demonstrated knowledge and experience in using content management systems 
  • Evidence of verbal and written ability in both Arabic and English
  • Some familiarity with the trade, business or vertical media in the Middle East
  • A good understanding of public relations techniques.
  •  High energy level, enthusiasm, good organisational skills
  • University degree – Media, communications, marketing 
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about twofour54 abudhabi

about twofour54 Abu Dhabi

Named after the geographical co-ordinates of Abu Dhabi, twofour54's vision is to enable the development of world class Arabic media and entertainment content, by Arabs for Arabs, and to position Abu Dhabi as a regional centre of excellence in content creation across all media platforms including film, broadcast, music, digital media, events, gaming and publishing.

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